Alyssa Powell/Business Insider Amazon Prime Day 2019 will be July 15-16, 2019. The popular annual sales event will be live for 48 hours, starting at 12 a.m. PT on July 15 and ending at 11:59 p.m. PT on July 16. We’ll be helping you navigate all the deals as they’re released. Find all of our Prime Day 2019 coverage here, and bookmark our master list of the best deals here. Amazon has officially confirmed that the dates of Prime Day will be July 15-16, 2019.