Watch the ad about postpartum recovery that was deemed ‘too graphic’ to air during the Oscars.
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In US news and current events today, this ad about motherhood was deemed ‘too graphic’ for the 2020 Oscars.
The ad was produced for fridamom, a company that makes products for postpartum mothers like disposable underwear, ice packs, and sitting cushions.
According to a post on the company’s Instagram page, ABC & the Oscars refused to air the ad during the 92nd Academy Awards broadcast on Feb 9th.
A 2005 study, found that a majority of new mothers felt unprepared
to care for themselves or their newborns after delivery. Another study called the 4th Trimester Project was launched in 2015 to study new moms and investigate how the process of delivery could be improved.
Celebrities rushed to defend frida mom online following the news that its ad was rejected. ABC and the Academy Awards have mostly remained quiet during the backlash against the rejection of the ad.
Watch the fridamom postpartum recovery ad that was rejected from airing during the 92nd Academy Awards here.
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