Average was once every 16 seconds across 10 matches last season, with a total of 3,522 in West Ham v Chelsea

Betting company logos appear as often as 3,500 times during the course of a televised football match, the majority on pitchside hoardings, prompting renewed scepticism about top-flight clubs’ plan to give up front-of-shirt betting ads only.

A study led by psychology experts from four universities measured the volume of gambling adverts during 10 matches that took place last season, featuring every Premier League club.

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