Minimalist art deco ‘X’ billed as part of social media platform’s rebrand

Rebranding Twitter: the shaky history of corporate makeovers

Elon Musk has revealed a new logo for Twitter, choosing a “minimalist art deco” X as part of a rebrand of the platform.

The Twitter owner indicated the design would be altered, tweeting that it “probably changes later, certainly will be refined.” Twitter’s CEO, Linda Yaccarino, confirmed the choice on Monday by tweeting the design and writing: “X is here! Let’s do this.”

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